It's
Not Your Fathers' Broadcast Industry!
Joe Buys is a partner in Crystal Clear Concepts, Inc. A past president of the Michigan Association of Broadcasters, Joe has had a distinguished career in broadcasting as owner and/or manager of stations in Detroit (WKSG KISS-FM), Lansing (WVIC), Grand Rapids (WZZR) and Fort Wayne, IN (WOWO-AM). He was also Central Division Manager for Arbitron Radio. At the present time Joe is a member of the Michigan Association of Broadcasters Foundation Board.
The
broadcast industry has changed dramatically over the last decade. In radio, for
group owners with multiple stations in a single market, it's become essential to
program formats that will compliment each other and maximize revenue potential
by delivering a demographic spread among group stations that targets key
advertising dollars. While competition between group stations is healthy, it's
imperative that stations work together strategically, to accomplish the overall
goals and objectives of the group. This is the only way the group can position
itself against the circulation of newspapers and the reach of television.
The
mission of the stand-alone AM/FM is somewhat different. These stations must
position themselves as either a dominant factor in the market that can't be
ignored or as a specialized format
whose audience can't be duplicated.
Television
has never had more competition. With cable and direct satellite to home options
for video entertainment and the Internet competing for time that might otherwise
be spent viewing, television is competing for viewers. With the advent of
multiple ownership of radio stations in a single market, television stations are
competing with them for advertisers as group owners position their combined
audiences against the reach of television.
The one common denominator for all broadcasters is the need to hire, train and motivate employees that are creative, disciplined and dedicated to the goals and objectives of their stations and groups.
Two
Types of Problems
It has been said that there are two types of problems in business... people problems and money problems. We firmly believe that if you can solve your people problems, they will take care of your money problems.
Broadcasting is no different than any other industry. The key to individual success is good people. However, unlike other industries, broadcasters have never spent the time, money and resources to develop its people fully. Trust me on this one. With over twenty years of experience in broadcasting and ten years consulting industries outside broadcasting I've seen, first-hand, where the priorities are. With the exception of sales training, broadcasters have done little to provide their people with the skills that will make them more productive. While training and development has become a passion for many industries, broadcasters are playing catch-up.
Let Us Help You Solve Your People Problems
Let us apply our years of experience and knowledge in the broadcast industry and our experience of leadership and organizational development within industries outside broadcasting to help you maximize the performance of your employees and the service to your listeners/viewers and advertisers. Here are just some of things we can help you do:
- Provide Market & Format Analysis
- Develop Non-Traditional Revenues
- Train Your Sales Staff and Your Sales Manager to be More Productive
- Position & Market Your Station/Group To Your Audience and Your Advertisers
- Conduct Audience Focus Groups
- Conduct Advertiser Satisfaction Surveys
- Develop Cross-Functional Teams Among All Your Employees
- Provide You With Guidance in Traditional Human Resource Issues (See the services provided by looking at the rest of our website)
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