What do People Think of Your Organization

We have learned that the identification of most organizational problems and opportunities, if not their solutions, rests with the employees and customers of that organization. No matter how much experience an owner, manager or consultant may have, the people that are on the line day after day, producing and using the products and services of the organization are in the best position to know it's strengths and weaknesses.

Employee and customer research is the only way to tap this source of knowledge and experience. Whether you want to solve a problem, introduce a new product, or improve your quality, the fist step should be to ask your employees an/or customers. Every employee or customer won’t have all the answers to every question. However, collectively they can provide you with the clarity and perspective that you won’t find anywhere else.

When Crystal Clear Concepts approaches a new project, we like to initiate the process with a needs assessment, that includes an employee opinion or customer satisfaction survey. This can include one-on-one interviews, focus groups and written surveys.

The best approach is an on-going program that measures the continuous progress of improvement. The most effective way to use research is to establish benchmarks, implement a program and then measure it’s impact over a period of time. Additional research can be used to focus in on special areas of interest.

Research can be used to evaluate anyone of the following areas of concern:

  • Internal communication
  • Standard operating procedures
  • System reliability
  • Supervisory competence
  • Policy effectiveness
  • Customer satisfaction
  • Product evaluation
  • Organizational culture
  • Team building
  • Morale
  • Problem solving

Smart organizations view this type of research as a source of valuable information that can enable them to grow and improve. Weak organizations view this type of research like an Ostrich. They bury their heads in the sand and believe that if they don’t ask and find out about the problems, they don’t exist. And, instead of finding out where the opportunities are and exploit them, they’ll force their customers to accept what they give them.

Crystal Clear Concepts, Inc. can help you develop a system that will tap into your most precious resource, your employees and customers. We will help you ensure that you receive information that’s unbiased and useful. We’ll help you interpret the data you receive and cross-tabulate it in a way that will be meaningful.

If you would like more information about the research services of Crystal Clear Concepts, Inc. E-mail us Information@ ccconcepts.com